Summary:  The Contract Manufacturing Alliance is expanding its product category consulting efforts to include the pet department.  Our founders have experience in the pet categories (ex being with Nestle-Purina).  They also have a long history of working with retailers such as Petsmart, Petco, Chewy.com, Pet Supermarket, Tractor Supply and others (including animal hospitals).  The starting categories we will be working with include pet treats, pet foods and pet accessories.
New Meet and Greet Pet Product Department Website
The Contract Manufacturing Alliance is creating a dedicated Pet Product department site for both brands and manufacturers and the key category managers related to the pet product department.  Our www.PetWellness.org site will be active soon to help introduce new brands to the pet product  department category managers in natural retailers, supermarkets, mass merchants, Military commissaries, limited assortment stores and others.
* Our efforts will be applicable also for pet supermarkets, farm and feed chains and animal hospitals.