Summary:  The Contract Manufacturing Alliance has an extensive background in relation to brands seen in retail formats such as supermarket and mass merchandisers.  We have over 30-years history working with Action Alley, Action Aisle, End-Cap and other promotional areas of a retail store.
Wal-Mart is a pioneer in the Action Aisle/Action Alley concepts and today continues to create new pallet program options with current and future vendors that their customers thrive for.  What people love about Wal-Mart’s programs is their diversity in product selections including local and regional products.
They have created a website specific to these programs (www.ActionAisle.com) and currently have pallet programs for mass merchants, farm supply stores, supermarkets, specialty retailers, hardware stores, sporting goods stores, drug stores, military exchanges, C-stores and others.